Lotteries are hot to launch Oberthur Gaming Technologies' (OGT) Hot Tamales® game after seeing sizzling results! To date, the Idaho and New Jersey Lotteries have launched OGT's new "hot" property, and more are in the works.

To take advantage of the brand's equity, the New Jersey Lottery launched a "Scratch 'n Sniff" ticket with cinnamon-scented overprint, and unique prizes for its second chance drawings. Players loved the prize packs, which included a Hot Tamales® branded MP3 player and docking station, his and hers scented t-shirts, his and hers flip flops, scented air freshener, cooler with MP3 outlet and AM/FM reception and a one-year supply of Hot Tamales® brand candies. The Lottery also gave away "Hot Spot" trips to destinations of the player's choice.

The Idaho Lottery featured the Hot Tamales® game as part of its annual summer fair promotion with free Hot Tamales® candy samples for its consumers with a $20 purchase of Hot Tamales® scratch tickets. Idaho also incorporated a second chance drawing feature into the game giving away secondary cash prizes and one grand prize "Hot Spot" vacation to Puerto Vallarta, and it paid off with an index score of 115!

OGT has created a broad range of entertaining promotions to help endorse the Hot Tamales® lottery ticket. From a Hot Tamales® tour, to a Hot Tamales® retailer mailer, OGT is helping to get consumers and retailers "fired up" about the Hot Tamales® games.

Hot Tamales® brand is America's #1 cinnamon-flavored candy and is sold in 20 markets globally.