Now offers hot, new custom color schemes

Lotteries can continue offering players the most sought-after motorcycles in the world now that MDI Entertainment, a wholly-owned subsidiary of Scientific Games, has extended its agreement with Harley-Davidson Motor Company to offer lotteries the rights to launch Harley-Davidson instant tickets.

And now, MDI is turning up the heat on its Harley-Davidson instant game by offering lotteries all-new, Harley-Davidson® Fat Boy® motorcycles with the intense "Edge Flame" paint set in red and black.

Steve Saferin, MDI president, noted that to date, 39 lotteries have launched a combined total of 74 Harley-Davidson themed instant games which included Sportster®, Heritage Softail® Classic, V-Rod® and Fat Boy® motorcycles and even the Ford Harley-Davidson™ F-150 Truck.

"The past success of Harley-Davidson-themed games is testimony to the pull of the brand," Saferin said. "These new eye-popping color schemes will not only turn heads, but attract more new players than perhaps any other Harley-Davidson game."

Harley-Davidson is the leader of the heavyweight motorcycle industry worldwide and has dealerships operating in more than 60 countries. The Harley-Davidson Motor Company started in 1903 with four young men building a one-cylinder motorcycle in a wood shed. By 1918 it had become the biggest motorcycle factory in the world and today is the only major U.S.-based motorcycle manufacturer, with millions of customers.

"The Harley-Davidson Motor Company is rich in tradition and values its relationships on many levels," said Lenore Phillips, Harley-Davidson Product Manager, General Merchandise. "Our relationship with MDI has been outstanding. We are delighted with extending this agreement and that we can offer lotteries new and unique prizes for their players."

Saferin said the relationship between MDI and Harley-Davidson is one of MDI's most significant agreements in terms of offering lotteries exclusive merchandise and individualized promotional opportunities.

"Harley-Davidson enthusiasts are by far the most loyal to their favorite brands and it's that loyalty that has resulted in – and will continue to result in – strong lottery sales," Saferin said. "We're excited we were able to extend the license and even more excited about these unbelievable looking new custom colors."