The legendary icon Betty Boop™ will remain available to lotteries now that MDI Entertainment, a wholly-owned subsidiary of Scientific Games, has extended its agreement with Hearst Holdings, Inc.

"Betty Boop is one of MDI's most popular brands," said Steve Saferin, MDI president. "Whether it's a Valentine's Day ticket, a holiday-themed game or just a whimsical addition to a lottery's instant ticket line up, Betty Boop has consistently performed well and is a favorite with players."

To date, 25 states have launched Betty Boop tickets with many lotteries re-launching the game using different animated scenes with Betty in different poses. She is currently on-sale in three states with another one launching next month.

Betty Boop was the first female flapper cartoon. She made her debut on August 9, 1930 in the cartoon Dizzy Dishes, the sixth instalment in Max Fleischer's Talkartoon series. However, in her original form, she more resembled a French poodle. In 1932 she took on a human form and later became the Betty Boop she is today.

Ita Golzman, vice president, North American licensing for King Features, a division of Hearst Holdings, Inc., said they strongly value their relationship with MDI Entertainment and look forward to years of working together.

"MDI is the licensing leader in the lottery category and we are delighted to extend this agreement," Golzman said. "We know that the brands carried by MDI are well supported and promoted. Betty Boop is in good hands."