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WLA seminar
supported by CIBELAE
hosted by A.L.E.A.
Buenos Aires, Argentina
Adding value through entertainment
There is a consensus in the lottery community that state-controlled gaming organizations will need to provide greater entertainment value if they wish to engage their players in the future.
This year's WLA creativity seminar will take a closer look at the entertainment aspects of the lottery sector, exploring ways for operators to generate more value, fun, excitement and entertainment through their products, services, events and presence in society.
The seminar will examine past experiences and look at future opportunities in areas such as TV game shows, bingo variations, virtual gaming, internet poker, computer games, public draws, live events and retailer happenings. The discussions will also focus on lessons that the lottery sector can learn from other entertainment businesses such as casinos, racinos and major sports events.
Topics will include different ways of working with TV, approaches to computer games and the benefits of offering sports events. Speakers from inside and outside the lottery community will demonstrate a variety of creative ideas. With a mix of talks and workshop sessions, the seminar promises to stimulate, enrich – and entertain!
Program
Topics will include:
- Entertainment trends
- Lessons to be learnt from other entertainment businesses
- TV and lotteries
- Sports events and lotteries
- Event marketing
- Virtual sports games
- Offering more entertainment value to the players
- Ways of making retailing more fun and entertaining
- Bingo entertainment
- The popularity of VLTs and slot machines
- Convergence of computer
- The poker boom
Representatives from the participating lotteries will also give concrete examples of how they offer entertainment to their players.
When
The seminar will start with a welcome dinner on Sunday, December 10, and will end with lunch on Wednesday, December 13.
A sightseeing tour can be arranged on Wednesday afternoon.
Where
The seminar will take place at Hotel Emperador, a high-quality hotel situated in the elegant Recoleta district of central Buenos Aires.
Who should attend
Top and middle management in product development, draw presentations, marketing and events, corporate affairs and retailing. Board members and regulators are also encouraged to take part.
Language
The seminar will be held in English with interpretation into Spanish
Cost
The seminar fee is USD 1,400 for WLA and CIBELAE members and USD 1,700 for associate members. The fee includes documentation, airport transfer, all meals and three nights' accommodation.
Non-members on request.
Registration deadline
Registration closes November 23, 2006. Cancellations after that date will be charged. Registrations are transferable within your organization at no cost.
Note
The WLA organizes seminars as a service for its members and associate members. Although non-members may be admitted under certain circumstances, members are always given preference. Non-members interested in attending the seminar are kindly asked to contact the WLA business office in Basel for details of availability. |
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