Lottery Dynamics is going for Lottery history with the official launch of its latest proprietary on-line game concept at NASPL 2006 in Chicago, Oct. 11-13. The new game, Lotto Platinum+™, will be a brand new experience for lottery players with its 27 ways to win instantly, the fun of Bingo and Keno, plus the coveted millionaire prizes of Lotto. Lotto Platinum+™ sets a new standard for on-line games, combining some of the best features of Lotto with a variety of breakthrough elements:
starting jackpots ranging from $1M-to-$5M
unique new ticket concept that offers two match-up games in one
unprecedented play value
great overall odds of one in five
players will know on-the-spot what they have won
Unlike all other traditional on-line games, players will receive tickets containing all numbers in the game. Every number drawn will appear somewhere on the player's ticket. In virtually all other on-line games, a vast majority of players are eliminated after the first number is drawn.
"Lotto Platinum+™ has all the ingredients that have proven to be successful in bringing games to market," said Michael Frick, Vice President marketing-North America for Lottery Dynamics. "On top of that, it adds many unique marketing drivers and fills an enormous void in the lottery market for games that offer players a chance to win millionaire prizes everyday, yet still has overall odds that are unheard of in jackpot games offering a starting top prize of $5 million," he noted.
Prior to joining Lottery Dynamics, Frick served for five years as a senior executive with two of the largest and most successful lotteries in the United States, the Pennsylvania Lottery and the Florida Lottery. His industry experience was invaluable in the development of Lotto Platinum+™.
Frick added, "I helped develop this game to meet the demanding new realities of our industry. Players want to win millionaire prizes, they want to win more often, they like to know instantly if they just won, and a significant segment of players are willing to bet more for the opportunity to improve their prizes. Lotto Platinum+™ meets all those criteria while, most importantly, allowing lotteries to increase sales in their highestmargin product category. Lotteries no longer have to trade-off their profit margins to increase sales."
Lottery Dynamics created Lotto Platinum+™ with a 50-55 percent guaranteed payout cap to help lotteries meet the increasing needs of their respective states to fund good causes such as education. |
