
The Oregon Lottery® and Oberthur Gaming Technologies ("OGT") partnered to promote OGT's Orange County Chopper™ ("OCC™") instant ticket with a three-month promotional summer bike tour. The Lottery offered three custom OCC™ bikes – two bikes were integrated as an instant win feature on the ticket, and the third is an autographed, custom designed bike designated as the grand prize for the second chance drawing.
As part of its marketing support, OGT coordinated with the Oregon Lottery® to tour the second chance drawing bike at events across the state for three months. The custom bike that was toured is featured on Oregon's OCC™ Scratch-itSM ticket. The Lottery allowed players to have their pictures taken with the bike, so the Lottery created a backdrop with an oversize version of the Scratch-itSM ticket, and full size stand-ups of the OCC™ stars, the Teutuls.
Since the start of the 31-event bike tour promotion, the Lottery has seen high participation in the second chance drawing. "It is amazing the kind of crowd we have attracted with the OCC™ Bike, and we're thrilled with the success," said Jamie Davis, Promotions Coordinator of the Oregon Lottery®. "We have had a great response at every event - from a vast array of consumers."
OCC™ is made up of three principal stars, Paul Teutul Sr. and his sons, Paul Jr. and Mikey, who appear weekly on The Discovery Channel's top rated television show, American Chopper. OCC™ is recognized for creating custom motorcycles, vastly gaining fans and admirers worldwide. OCC™ is currently holding their own OCC™ in America Tour and has brought crowds of up to 40,000 fans at its events. |